Veracity Selfcare, Which Uses An At-Home Saliva Test To Guide Skincare Purchases, Secures $5M In Seed Funding

Personalization and hormone health are two of the hottest trends in beauty and wellness. Veracity Selfcare harnesses the power of both, and investors have taken notice. The 3-month-old “whole health” personal care brand, which uses...

Femtech Startup Lady Technologies, Maker Of The Kegg Fertility Monitor, Closes $1.5M Seed Round

Lady Technologies, maker of the smart fertility monitor and pelvic floor tool Kegg, has closed a second $1.5 million seed round, bringing its total investment to over $3 million. The funding comes...

P&G Acquires Bodewell, A Personal Care Brand Incubated Through Its Partnership With M13

When venture capital firm M13 and Procter & Gamble’s venture arm P&G Ventures announced their partnership in 2019, the stated goal of it was to incubate businesses that could be folded into P&G. Now, that goal...

True Beauty Ventures Raises $42 Million Debut Fund, Partners With Beauty Independent On Indie Beauty Mentorship Program

As independent beauty brands continue to steal market share from legacy players, those companies, and the entrepreneurs behind them need not only cash, but also deep expertise to grow efficiently in a crowded market. True...

As Mental Health Matters Grab The Spotlight, Selfmade Raises $1M To Ritualize Self-Exploration Practices

With mental health matters grabbing headlines, Selfmade, a startup supporting the mind with beauty merchandise and digital resources, could hardly be more relevant—and investors are taking notice. They’ve committed over $1 million to fuel the spread of...

“Up Against Prejudice”: Afrocenchix Raises $1.2M Seed Round With Involvement From Google

Afrocenchix, a British natural haircare brand directed at consumers with curly and coily hair, has closed a $1.2 million seed funding round. Google for Startups, a program geared toward Black-founded business in Europe, participated in the...