Under The Mushroom Cap: The Formulation Debate Raging Among Wellness Brands

When Erica Huss and Zoë Sakoutis, the serial wellness entrepreneurs behind Blueprint Cleanse, a company they sold to health food conglomerate Hain Celestial in 2012, were planning their next venture, they knew they wanted...

What American Consumers’ Beauty Routines Look Like Today

After exuberance following the initial vaccine rollout in the United States, the perilous state of the pandemic in the country today—a Delta-fueled fourth wave has daily coronavirus cases exploding to surpass last summer’s peak average of...

These BIPOC Beauty Brand Founders Are Prioritizing Mental Health For Themselves And Their Team

Before the pandemic hit, Tara Darnley made a New Year’s resolution declaring she wouldn’t allow anything to compromise her peace. “Not work, not family, nothing,” she stresses. Once 2020 rolled around, well, that proved to be difficult. A...

Why Dark Spots Have Led To A Bright Spot In The Beauty Industry

Four years before launching the brand Sachi States of Skin in 2020, founder Farah Bashir began documenting her experiences with hyperpigmentation on Instagram under the handle Beamwonder and quickly amassed an avid following. “The need...

UK Beauty Market Experts Weigh In On Sephora’s Acquisition Of Feelunique

The beauty world has been abuzz over the recent news of Sephora acquiring one of Europe’s largest online beauty retailers, Feelunique. This came weeks after news that Sephora forged a long-term partnership...

A Cosmic Guide To August 2021: Horoscopes For Beauty Entrepreneurs

Leo season begins with a full moon and ends with a full moon as if to return for a fiery encore performance. Many of us are indeed yearning to make the most of the summer’s energy...