A Cosmic Guide To October 2021: Horoscopes For Beauty Entrepreneurs

Libra season begins with our last Mercury retrograde of 2021. This time, in Libra, we look back at past conversations to see where the discourse went awry and where balance is needed. As long as we...

What Beauty Editors Want Brands To Send—And What They Absolutely Don’t Want Them To Send

Before the pandemic, beauty closets were staples of women’s publications. Designated rooms or shelves at publications’ offices, they were filled with new launches typically organized by category to help beauty editors keep track of the deluge of products...

Tricked-Out Treatment Centers Are The New Spa

Is the spa day passé? The experience of donning a plush robe and slippers to shuffle from facial to massage to manicure is being replaced by wellness-boosting protocols that...

Female Athletes Are Scoring Wins As Next-Gen Beauty Influencers For Indie Brands

For a brand that’s been on the market for a year, LatinUs Beauty learned fast how to make a power play. Early 2021, the made-in-California haircare brand scouted celebrity ambassadors from Mexico’s Club de Fútbol América, the...

Delivery Services Offer Indie Beauty Brands A New And Accelerated Way To Reach Customers

During the pandemic, DoorDash, Grubhub and Uber Eats exploded—and it wasn’t long before beauty brands realized they could piggyback on the delivery companies’ speedy services to promptly put lipstick in the hands of people satisfying their dumpling...

Supply Chain Chaos Looks Like It Will Make The Holiday Season Less Bright For Beauty Brands—And Continue Into 2022

Kinks in the supply chain continue to hamstring the beauty industry, bringing delayed launches, reworked production schedules, expensive air freight, threat of higher prices, squeezed margins and the potential of holiday shortages with them. Alicia Yoon, founder and...