Tricked-Out Treatment Centers Are The New Spa

Is the spa day passé? The experience of donning a plush robe and slippers to shuffle from facial to massage to manicure is being replaced by wellness-boosting protocols that...

New Brand Asklepios Garden Showcases The Luxury Of Plant-Powered Skincare

Asklepios Garden founder Nicholas Bradford Fritz has always gravitated toward creative fields. He’s designed furniture, handled marketing, made chocolate and, before launching his gender-fluid, vegan, luxury skincare line in April of this year, entered the beauty industry...

This New Brand Already Has Discerning New York Brides Singing Its Praises

At 15 years old, Brittany Lo started a mascara line called B.lo Cosmetics with a $2,000 loan from her grandmother. “I spent $300 on my logo, and that was that. I still have mascara tubes from it at...

African-Inspired Clean Brand 54 Thrones Brings Its Bestselling Beauty Butters To Sephora

Nearly 20 years after Christina Funke Tegbe’s first time shopping at a Sephora at age 17, her clean African-inspired beauty brand 54 Thrones is launching on the retailer’s website. “I always wanted to have a major brand...

Female Athletes Are Scoring Wins As Next-Gen Beauty Influencers For Indie Brands

For a brand that’s been on the market for a year, LatinUs Beauty learned fast how to make a power play. Early 2021, the made-in-California haircare brand scouted celebrity ambassadors from Mexico’s Club de Fútbol América, the...