Beauty On Amazon Part 4B: The Highs And Lows Of Selling On The Massive E-Tailer As An Emerging Beauty Brand

In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 founders and other key decision-makers at brands. The first survey was conducted...

Beauty On Amazon Part 4A: Why Many Beauty Brands Avoid Amazon

In the first three parts of our Beauty on Amazon series, we covered how Amazon has been positioning itself to be a formidable player in beauty commerce, the various business models Amazon employs to work with beauty and...

22 Bold Indie Beauty Predictions For 2021

In its “The State of Beauty 2021” report, McKinsey & Co. forecasts the United States beauty industry will return to pre-pandemic sales in the first half of next year and reach an annual growth rate of...

Beauty On Amazon Part 3: Advertising On Amazon

With over 200,000 beauty and personal care products for sale on Amazon, it’s easy to get lost on the platform, particularly for emerging brands with minimal name recognition. Amazon advertising gives brands the opportunity to capture...

The Art Of Forecasting First-Year Sales

Any founder who’s gone through the arduous exercise of creating a first-year sales forecast will tell you it’s no laughing matter. Perhaps because it’s such a serious undertaking, even the most knowledgeable experts feel compelled to...

Strange Bird Founder Tina Chow Rudolf Opens Up About Why She Chose Her Contract Manufacturer

In a Beauty Independent article that ran in July last year asking 15 beauty brand founders how they chose their contract manufacturer, only one, Tina Chow Rudolf, founder of Strange Bird, revealed her skincare brand’s contract...